As part of our commitment to the Digital Proficiency for our clients and to their success in an ever-growing digital world, we have created and curated a library of courses that are known to be areas of opportunities for those looking for a career in the innovator and creator economies. Our “Electives Library” will continue to expand as we focus on the principle that digital media skills are a fundamental component of being a digitally prepared job seeker and where growing career paths and student interests are found.
Course Description
Discover the essentials of entrepreneurship and business through our comprehensive online course. Gain practical strategies, fundamental concepts, and essential skills from experienced expert to successfully launch and expand your own venture.
What You'll Learn
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What Defines a Business
Difference between enjoying cooking and running a restaurant / painting for a hobby on weekends vs painting for customers. Do you feel you have an better solution or skill to a common problem that exists, or a way to make even the simplest of tasks easier for people? That's what we'll be covering.
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Steps Before Starting A Business
Evaluate your business and yourself. As you get started, it’s important to have a vision for your life, as a business owner and a vision for your business.
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All About Branding
We'll discuss what makes a brand, and what it really means for a company. From visuals to actions, we will explain it all.
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The Customer Experience
Why it’s important to know who will buy your product and to know the difference between a primary customer and a secondary customer.
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Marketing, Advertising and Being Heard
What is a marketing plan? What is earned media? How do you let your target audience know who you are and what you offer; we'll break it down.
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Managing Growth
The momentum of a growing business can be very exciting (and exhausting) but when you are beginning to sell more products or be hired more often for your services you have created a business that your customers are enjoying. Let's scale it.
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Evaluating and Measuring
A business is like a heartbeat, it has up's and down's. We'll teach you how to track what is and isn't working, and knowing when to pivot.
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Your Business’ Future
What resources do you have, and which ones exist that you haven't accessed yet? We'll help you with the search for reliable partners and support.
What You'll Need
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Internet Connection
Our classes are all offered online. If you're having trouble downloading the files you may want to visit your local library for a stable internet connection.
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Basic Computer Skills
Our classes offer downloadables and streaming videos. If you find yourself struggling to navigate our platform reach out and we'll be happy to give you a guided walkthrough!
The creator economy refers to the ecosystem of independent content creators, influencers, and artists who monetize their skills, creativity, and online presence across digital platforms. This economy thrives on direct audience engagement, leveraging tools like social media, streaming services, and creator-focused marketplaces to generate income through sponsorships, subscriptions, and merchandise.
The innovator economy, on the other hand, revolves around individuals and businesses that drive progress by developing groundbreaking products, services, and technologies. It emphasizes problem-solving, research, and intellectual property to create new markets and transform industries, often fostering significant societal and economic advancement.