Social Media Certification
- Overview
- Curriculum
Course Description
Transform your career or business with our Social Media Certification, a comprehensive 12-week program perfect for all skill levels. Based on the SMART90 System, this course empowers you to master social media marketing in 90 days or less, using specific, measurable, attainable, relevant, and time-based principles. Whether you’re launching a startup, seeking cost-effective marketing solutions, or aiming for a competitive edge in the job market, this certification is your key to success. Dive into creating and scaling effective campaigns across Facebook, Instagram, and LinkedIn (the principles will also work on TikTok and YouTube) – no prior experience or technical skills required. Start your journey to becoming a social media marketing pro today!
What You'll Learn
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SOCIAL MEDIA MARKETING A TO Z:
Over 40 video modules covering everything from ad setup to optimization.
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TECH LIBRARY ACCESS:
Foundational how-to videos for essential tools and platforms.
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TARGET AUDIENCE MASTERY:
Learn to define, discover, and segment your target audience for maximum impact.
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BUDGETING AND GOAL SETTING:
Master the art of establishing effective budgets and clear marketing goals.
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CONTENT CREATION & OPTIMIZATION
Dive into creating compelling content and optimizing your social media ads.
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INFLUENCE & PERSUASION TECHNIQUES:
Discover the secrets of persuasive communication and ad copywriting.
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CAMPAIGN LAUNCH & MANAGEMENT:
Get hands-on with launching and managing successful social media campaigns.
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TEAM BUILDING FOR SOCIAL MEDIA:
Learn how to build and manage a high-performing social media team.
What You'll Need
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A Desire to Learn
Bring your enthusiasm and readiness to absorb new skills.
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A Device with Internet
Access the course content from anywhere, on any device.
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Commitment to Practice
Apply what you learn through interactive worksheets and practical exercises.
Course Outline
Tech Library: Unlocking Digital Mastery
- Mastering the Digital Landscape: Essential Tools for Social Media Success
- Building Your Online Empire: Step-by-Step Guides to Establishing Your Brand
- Decoding the Ad Puzzle: A Beginner's Guide to Paid Advertising
- Targeting Precision: Harnessing the Power of Pixels for Impact
Crafting Your Audience Blueprint:
- Audience Insights: Discovering the Heartbeat of Your Market
- Strategic Victory: Setting Goals that Propel You Forward
- Smart Budgeting: Investing Wisely for Maximum Returns
Targeting Mastery on Social Platforms
- Audience Targeting Deep Dive: Uncovering Hidden Gems in Social Media
- The Art of Reverse Targeting: Innovative Strategies for Audience Engagement
Segmenting for Success
- Segmentation Secrets: Crafting Campaigns that Resonate
- Messaging Magic: Connecting with Audiences at Every Level
- Ad Creation Alchemy: Crafting Ads that Stick and Convert
- Copywriting Genius: Writing Ads that Speak Volumes
- Campaign Launchpad: Bringing Your Vision to Life
- LinkedIn and Facebook Strategies: Tailored Approaches for Each Platform
- Campaign Analytics: Turning Data into Gold
- Optimization Wizardry: Elevating Your Campaigns to New Heights
- Team Building Excellence: Creating a Cohesive, Creative Force
- Design and Video Mastery: Elevating Your Visual Game
- Advanced Campaign Strategies: Innovations for Sustained Success